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Money is tight and every business wants to make the highest return on their investment. I have spoken with countless potential clients looking to improve their natural ranks in the search engines. Some have told me that they went with someone else because they just couldn’t afford my rates.
I do my best to ensure them that I charge to go through their web site, provide an extensive evaluation, suggestions on their keyword / phrases and not only to go about how to improve them but as a certified web master can go the extra step of implementing the changes or working with their web designer to help them implement the changes.
I follow through by following up and checking the results and providing them with updates on the improvements in their ranks.
Many potential clients will utilize the lowest price on someone who is just looking for a quick buck never to be head from again. It is a sad reality of the way some the less desirable "SEO Experts" operate.
The same is true when it comes to web design. Some clients tell me they can do it themselves with web hosting companies who only charge a few dollars a month and provide free templates so they can set up their own web site and publish away.
These types of web sites are great for beginners and those who are not serious about their web presence. However, these instant web sites will not allow you to do any hard coding to accomplish SEO coding. Likewise, if you know little to nothing about these techniques, it will almost guarantee that your web site will be buried some where in the bowels of the search engines.
A great value at what cost, a web site that cannot be found is like having a business on Main Street without a door. If people can’t get to it, they will go elsewhere and you will have wasted time and money. The old adage that is takes money to make money still remains true today. Don't get caught up in the hype of a con artist. Let an expert tell you the cold hard truth about your web site. |