Experienced retailers from big box stores to mom and pop shops will tell you that every so often you have to move things around and add new products in order to keep sales growing.

You web site is not much different than a retail store.  You must change things around and add new content in order to succeed at sales and to determine how to best market certain products.

Sales and specials are a great way to do this on you home page to entice buyers to go into your site and check out all the great products or services you have to offer.

You only have about 3 seconds to grab the attention of a potential customer, so make you offer clear, concise and enticing if you want to grab that sale.

The net results should increase your overall sales, but in addition to adding new and relevant content to your site, you will increase your chances of of higher search engine rankings.

While it is important to use paid advertising, natural search engine rankings must be sued as well.  The higher you rank on key words relevant to your site, the more visitors you will get and the more potential sales.

You must remember however, that you should not overuse keyword also called keyword stuffing when you create your new content. Create product and services  information pages, add testimonials and it will help your overall search rankings and provide additional reason for your potential customers to stay on your site longer.

Be careful however, try to keep your articles between 250-400 words to keep them otherwise, it will be information overload and you will loose them.

The best rule of thumb about adding new content is at the very least once a month, weekly or daily is even better, but do add new content and change things around a bit every so often,improve your marketing plan and reap the benefits.