I have had several people ask me this question via twitter. Let me say that is is a greatquestion. Lots oe people already understand that it is important to recycle, ruse and conserve our resources. This not only improves where we live, but it can also improve your bottom line.
But How can a web site be green?
First, it saves potential customers the cost of fuel from coming to a store to check out your products. If you have a majority of your products online, they can see them before coming in and deciding they don't like what you have to offer. Not only that, you can sell them onlin and have them picked up at your store. No time or energy wasted traveling from store to store looking for just the right item.
Next, who is building or designing your web site? Is the person who builds your web site green? Do they use green energy or promote conservation? Even the very smallest attempts at these things can help make your web site greener. Our goal is to fully utilize solar power to run our computers. This will not only save us energy, it will reduce our expenses over time. The backup batteries stored from the solar panels on sunny days will help us get through the immensely cloudy and rainy ones.
Finally, Where is your web site hosted? Some web hosting companies offer completely green web hosting. They use wind energy to power their servers so they produce their own energy without the need of conventional energy. I'll try to post some of those comapnies in another post.
In the mean time, using all or even some of these methods will help make your web site greener.